A landing page is a standalone page on a website that helps your business achieve its end goal. Whether you are designing a website to attract more leads, increase sales, or level up your newsletter subscribers, a well-optimised landing page serves the need.
A functional and beautiful landing page largely impacts the conversions, so designing them well is the first step. In this blog, we will explore proven ways to design landing pages that convert. In addition, we will also learn when to call a professional for web design in Melbourne to make the designing process easy. Let’s get started.
1. Define Your Purpose Clearly
First of all, have a clear purpose for a landing page and stick to it. Your target audience should clearly understand the goal behind the website.
If you want visitors to sign up for a newsletter, download a resource, subscribe to a free membership, or make a purchase, make it clear with a single call to action button. Avoid placing unnecessary links and buttons that have little to do with your website goal.
2. Craft a Compelling Headline
If your purpose is clear, take the next step to create a compelling headline for your web design in Melbourne. Focus on the headlines that encourage people to click on the link without distracting them from the main goal. For instance, if you want people to sign up for a newsletter, offer benefits in the headline.
Tell what makes your newsletter special by outlining that “Be the first one to know about our latest announcements”. This will signal that your newsletter will give them the latest insights about the industry.
3. Use Short and Benefit-Driven Copy
Apart from creating a benefit-driven headline, make sure that the landing page copy adds value, is clear to read, and helps visitors find your website worth their investment. For example, if you’re promoting a keto bar, including benefits of buying it from your website is a must.
Use bullet points, subheading, and whitespaces thoroughly to let people digest the information. If you want, a good company offering web design in Melbourne can make your work easier.
4. Include a Strong Call to Action (CTA)
Always use action verbs in the call to action buttons. As much as a single call to action buttons that signals a single action works the best, how you write it matters too.
“Get Started,” “Download Now,” or “Join the Webinar” are a few examples that allow visitors the choice to take the next step. You can also place the call to action buttons in more than one place to boost conversions.
5. Focus on Visuals
Visual cues can make your landing page stand apart. Some companies offering top-rated web design in Melbourne always prefer arrows, icons, contrasting colours, shapes, typography, or animations to let visitors look at the most important sections. All of these cues when put across to emphasise the key messages can be a worthwhile way to increase conversions.
6. Optimise for Speed and Mobile
Landing pages that contain too many texts, images, or heavy files can take forever to load. For this reason, compressing images, using a fast web hosting service, and reducing the use of heavy scripts is non-negotiable.
In addition, a landing page should also adapt to different screen sizes. A mobile-friendly landing page will allow quick actions. Consider a top-rated web design in Melbourne to optimise your landing page.
7. Trust Signals
Next, display testimonials, security badges, and certifications. When visitors feel that others have had positive experiences, they are more likely to convert.
If your page includes a form for payment or personal information, include security badges like SSL certificates or payment gateway logos to reassure visitors that their data is safe.
8. Use High-Quality Images and Videos
Take high-quality images to support your copy and use explainer videos for products and services. Using images and videos proves that you value people’s trust and are always stepping towards making their experience with your business offerings safe. If you need, consider a professional and top-rated web design in Melbourne to hit the goal.
9. Test and Optimise Continuously
Even after you’ve designed what you think is a perfect landing page, it’s essential to regularly test and optimise the page. Use A/B testing to experiment which versions in the headlines, CTAs, images, and copy works best. A top-rated web design in Melbourne can be a helpful service as well.
Final Words
We hope you found this blog valuable. A landing page is surely the most crucial factor behind higher conversions. When you are focusing on each of the aspects on a landing page with clear objectives, compelling headlines, focused copy, strong CTAs, and continuous testing, your website will see great results. Choose a reliable company offering web design in Melbourne to start creating your first landing page today.
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